100th sign up for #FreeToFeed breastfeeding campaign

On 25 November, mums and their children celebrated at Whipsnade Zoo as the 100th organisation to support the #FreeToFeed campaign, which aims to normalize breastfeeding and raise awareness of its benefits.

The Zoo is now displaying #FreeToFeed window stickers on each of its entrances, restaurants, and family areas to show their support and clearly indicate to all visitors that breastfeeding is welcome everywhere.

ZSL Whipsnade Zoo Commercial Manager, Chris Webb said; “We are so pleased to be part of the #FreetoFeed campaign, supporting mothers while they visit ZSL (Zoological Society of London) Whipsnade Zoo. Home to almost 4,000 animals ZSL Whipsnade Zoo – run by international conservation charity ZSL – is a great place for the whole family to enjoy the outdoors and learn about the incredible wildlife we share our planet with.”

The campaign is being run by Cambridgeshire Community Services NHS Trust and Flying Start, with support from Luton and Bedfordshire local authorities. Flying Start’s very own Louise Morrissey was there on Monday to support the mums and filming process.

Research shows that 8 out of 10 mothers stop breastfeeding before they want to due to a lack of support or confidence feeding out and about. Since the campaign started in July Luton’s 6-8 week breastfeeding rates have increased by 5% to 67%, significantly above national average.

Visit the website to find out more about the campaign and see the full list of campaign partners: https://www.cambscommunityservices.nhs.uk/freetofeed/

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